Our Story

The Beginning

Three acres of potatoes were the seed for the first SCHEELS store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest of potatoes as the down payment on the first SCHEELS, a small hardware and general merchandise store in Sabin, Minnesota.

Expansion

Over the years, SCHEELS opened in surrounding communities, including Fargo, North Dakota, where the Corporate Office and the second Largest All Sport Store in the World are now located. Reno-Sparks SCHEELS became the World's Largest All Sports Store in September 2008.

New Products

Firmly planted in the hardware business, SCHEELS started adding a small selection of sporting goods to their stores in 1954. Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced in the SCHEELS product mix in 1972.

Superstores

SCHEELS' first All Sports Superstore opened in Grand Forks, ND in 1989. Today, SCHEELS is a 26-store operation with stores in 11 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Kansas, Nevada, and Utah. Providing SCHEELS' customers with first-class customer service and the world's largest selection of sports, sportswear and footwear are the priorities throughout the organization.

Today into Tomorrow

Currently, Steve D. Scheel, the great grandson of Frederick A. Scheel, is the Chairman of the Board and his son, Steve M. Scheel is the CEO. Bill Nelson is the company's President and oversees more than 6,000 associates. SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, managers and partners who think and make decisions for their individual store and the entire company. SCHEELS is fortunate to provide people with the tools and knowledge to enhance their hobbies, their skills and their passion. We are excited to share our future with you.


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